As companies continue to put more resources into developing social media, tracking all fo those tweets, blog postings, videos and photos can be difficult. As a solution, we have been working on developing a number of social media news rooms. These "News rooms" give clients the ability to keep all of their social media in one central location. This keeps users on the site. In addition, all of this traffic staying on the site, helps your organic SEO by increasing traffic and keeping traffic longer on your site. A good example of a recent Social Media news room can be found at: http://www.pegasystems.com/blog/
Thursday, August 20, 2009
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This is a great idea and I'll begin recommending it to my clients. Keeping viewers on the site longer is really important, plus they're more likely to come to one central point than a variety of sites. The only possible downside is being sure the information is not redundant - but we can help clients manage content to be sure this doesn't happen.
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