Don’t Treat Facebook Fans like kids

Although Facebook started as a place for college students and younger, it has grown up a lot in the last few years and is now a network for everybody. In 2009 the fastest growing demographic on facebook was aged 55 and over, growing by 922%. The largest overall demographic was ages 35-54 which makes up 29% of all users.

Keep this is mind and write for all audiences not just Teenagers. Many companies make the mistake of assuming that the only people on Facebook are college age and younger. Branding toward only this younger demographic could easily turn away a large amount of users

Google's New SearchWiki

The introduction of Google’s New SearchWiki now allows you to customize your search by ranking content, anyone signed into a Google account automatically has use of this feature. What this all means is that Google now allows users to edit the results they see in a search engine results page by adding a star to an item. When searching a term or phrase Google presents the results and places a star directly to the right of each listing. By clicking the star you are ranking this result. If you search a phrase or term and the results show a useful link at position 5 and you click the star this link will automatically appear at the top of your results next time you do the same or similar search.

The only question is what will this do to SEO? There has been massive amount of writing both negative and positive about SearchWiki. How it will effect SEO is truly unknown, one thing is for certain though. SearchWiki is making first impressions more important than ever! Once someone adds a star to your competitor that listing is automatically placed in the number 1 search results position for that individual. With this said it also means that your company could very easily move from position 6to position 1 for certain individuals.